Where it all start!

Autumn 1987, starting to work on Mamounia Casino Marrakech for an Iconic personality in the industry Sol Kerzner!

Since that: many experience, many projects, and many countries.

Imagination, curiosity and enthusiasm for cultural diversity was the motivation of a young French designer to create his own Interior design company in 1994 with the target of creating concepts that go behind conventional thinking.

Principal Concept considers that design is more than just aesthetics. Our philosophy of Building Pleasure is about creating meaningful experiences, atmospheres, sensations – designing a real sense of place.

Since our founding, we have developed a wide range of expertise in term of Design, Engineering and Project Management. From Geneva and Johannesburg, to Monte Carlo and London, each Principal Concept interior is the result of unique and sensitive response to environment, architecture, and client vision.

Focusing on Gaming, Hospitality, Residential and Entertainment industries, the firm’s portfolio offers a wide variety of projects, from Casinos and Night Clubs, to five star luxury hotels and villas. Principal Concept utilizes its international presence, depth of experience and detailed industry knowledge to provide unmatched concepts.

For over 30 years we have been fortunate to work with a wide range of clients, from small family business to multinational companies. This diverse experience helps us meet the needs and exceed the expectations of our clients.